According to a news conference of the Shanghai municipal government held on the 13th, the action plan of Shanghai to promote online new economic development (2020-2022) (hfbf [2020] No. 1) has been issued recently. One of the key points of the development proposed in the plan is to expand the retail format of fresh e-commerce, support enterprises to improve the digital management ability of fresh product turnover, develop refrigeration pre cooling, heat preservation and other technologies, and scale the layout of cold chain storage facilities.
Huachuang Securities pointed out that on the same day, the Shanghai Municipal Commission of Commerce revealed that in the first quarter, the accumulated trading volume of the city's fresh e-commerce increased by 167% year-on-year, and the order volume increased by 80%. According to extreme data, in February this year, the number of active users of HEMA fresh food, daily excellent fresh food and dingdong food increased by 32.5%, 156.5% and 241.5% month on month respectively. The development of fresh e-commerce is inseparable from efficient cold chain logistics. According to the central arrangement, cold chain logistics facilities are one of the key directions for the new quota of special bonds this year.
